Ayyaz Ali Performance Marketing

See the standard first. Decide from there.

Performance marketing shaped by data, tested through execution, and built for commercial outcomes. Open to onsite opportunities across the UK and Europe.

Google Ads Meta Ads Lead Generation Funnel Optimization Performance Strategy

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Open to UK and Europe roles

Proof before persuasion

The work should make the case. Review the thinking, the structure, and the standard before the title enters the conversation.

About

A measured approach to performance.

I moved into performance marketing because it rewards clarity. Not noise. Not surface activity. Real decisions, measured properly, with outcomes that can be defended.

Over the past 6+ years, I have worked across Google Ads and Meta Ads, managed international accounts, improved conversion performance, and built campaigns around measurable business intent. My focus has stayed consistent: stronger tracking, sharper strategy, better lead quality, and better decisions.

I have worked with businesses across the UK and USA in environments where commercial performance matters more than presentation alone. The thinking behind the result matters as much as the result itself.

Expertise

Built around outcomes, not activity.

Paid media, lead systems, funnel refinement, and performance strategy shaped for companies that care about quality of decision as much as volume of output.

Paid Media Systems

Google Ads and Meta Ads structured around efficient acquisition, cleaner testing, and controlled scale.

Lead Generation Architecture

Campaigns, audience logic, tracking, and landing flow designed to improve lead quality and commercial intent.

Funnel Optimization

Refinement across messaging, landing pages, conversion points, and reporting visibility to reduce friction.

Performance Strategy

Budget allocation, testing direction, and decision frameworks that support growth with greater control.

Selected Work

Experience presented as commercial evidence.

The role titles matter less than the environments, the constraints, and the outcomes.

Case 01

International paid media with revenue accountability

Worked across international accounts with a focus on campaign structure, conversion visibility, and scalable paid media decisions. This included budget management, optimization across Google and Meta, and stronger alignment between spend and reporting confidence.

Contributed to campaigns tied to $100K+ in monthly revenue
Managed budgets exceeding $20K per month across platforms
Built optimization decisions around ROI rather than vanity reporting

Ayyaz Ali with digital performance interface

Case 02

Lead generation systems for service based businesses

At Innovative Labs 360, the work centered on lead generation and funnel performance for service based businesses. The role required campaign execution, funnel refinement, budget control, and workflow improvements to support revenue movement.

Managed lead generation campaigns and optimized conversion funnels
Worked with monthly budgets reaching $60K
Supported performance ranges reported at 10 to 30 ROAS

Case 03

Performance improvement through testing and optimization

At Emenac, the focus was end to end paid media strategy across Google Ads and Meta Ads, combining bid logic, audience segmentation, A B testing, landing page refinement, and GA4 led analysis.

Improved conversion rates through structured testing
Reduced CPA by up to 30% across multiple campaigns
Aligned marketing activity with business goals through data based optimization

Case 04

Cross market campaign execution for UK and USA accounts

Experience includes localized paid campaigns for UK audiences, consulting for UK businesses, and campaign execution for brands in the USA. The common thread was adapting strategy to each market without losing measurement discipline.

Improved lead quality in localized UK campaigns
Supported multi channel brand growth environments
Worked across international client relationships in the UK and USA

Approach

Data and creativity only matter when they improve the decision.

Measure before you optimize

Performance decisions are only useful when tracking is trustworthy. Clean measurement comes first.

Strategy must survive contact with reality

Ideas matter less than execution under real constraints. A good plan has to hold up in market conditions.

Creativity has a job to do

Creative direction should sharpen response, improve clarity, and support conversion. Nothing decorative for its own sake.

Calm decisions scale better

The goal is not noise. It is controlled growth, stronger lead quality, and repeatable performance.

Impact

Commercial outcomes with structure behind them.

$100K+

Monthly revenue contribution through paid media campaigns

30%

CPA reduction achieved across multiple campaigns

$60K

Monthly budget allocation managed across platforms

6+ Years

Experience across performance marketing and international account work

Availability

Ready for the right onsite opportunity.

Open to onsite opportunities across the UK and Europe, with a focus on teams that value disciplined performance marketing, commercial thinking, and clear decision making.

Open to onsite roles across the UK and Europe

Available for the right role where performance, strategy, and commercial judgment are taken seriously.

Relocation is part of the plan, not an afterthought.

If the standard feels right, let’s talk.

Review the work. Review the thinking. Then decide whether the fit is worth building.

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Contact

A focused conversation is a good place to start.

For hiring conversations, role opportunities, or performance marketing discussions.

Phone+92 311 4540534

LinkedInlinkedin.com/in/ayyazaly

Meet Mecalendly.com/ayyazwrites/new-meeting

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Use the Calendly badge or the direct meeting link to schedule a conversation. Ideal for hiring teams, founders, and agencies exploring performance marketing roles.

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